Aficionados of modern architecture know Atomic Ranch Magazine to be the holy grail of all things mid-century, often vying for a place in its hallowed pages themselves. It’s a boutique magazine catering to enthusiasts of mid-century design, architecture, interior decor, and lifestyle; ranging from modern to kitsch. So, when AR releases a new “coffee table book” its readers rise from their Eames lounge chairs and take notice!

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Their last book, Atomic Ranch: Ideas for Stylish Ranch Homes, was 192 color pages of pure mid-century perfection and gained so much notoriety, it can be found on display on teak coffee tables internationally. This latest book is met with no less excitement. Concentrating on interiors, editor Michelle Gringeri-Brown shared, ‘We decided to really drill down on eight houses with great interiors so readers can focus on details and solutions they can use in their own ranches. A PDX daylight ranch in the West Hills leads off the book; it’s a nice example of a contemporary remodel that uses lots of wood—very Pacific Northwesty.’

The new book, Atomic Ranch: Midcentury Interiors, hit the internet March 1, 2012. It is available immediately via www.atomic-ranch.com and www.barnesandnoble.com; and will be on pre-order via Amazon. Sources say that it will hit brick and mortar book stores shortly thereafter.

The book’s teaser, (and tease it does!):

“How can we fix up our boring, humdrum ranch house?”

Well, we’re glad you asked. Traveling from upstate New York to Washington, D.C., to San Mateo, California, and various places in between, we found eight great examples of ranch interiors sure to inspire. Flip through the pages of this book and you’ll find kitchens and baths that stand out from the crowd but are still at home in this modest architectural style. You’ll see how the judicious addition of the most inexpensive details can make your house look like a zillion bucks.

The homeowners of our featured homes share their tips on color, flooring, window coverings, furniture arrangements, and more. They turn off-the-shelf components into custom features and talk about both their successes and their challenges. But most importantly, they show how to live stylishly while still having a life. Like you, they have kids, pets, and jobs, and would trade a kitchen floor that doesn’t show muddy footprints for a white carpet any day. Their stories explain why these rooms work, and provide you with resources and ideas for everything from the garage door to the art on the wall.

Whether your taste runs to vintage originality or updated modern finishes, there are sure to be plenty of ideas within these pages that you can borrow for your own home, be it split-level, rambler, traditional ranch, or modernist. Come on inside the amazing Atomic Ranch house with us.”

If, after bathing yourself in the beauty of Atomic Ranch: Midcentury Interiors, you’re left thirsty for more, I highly recommend a subscription to the quarterly magazine. You will receive four drool-worthy issues a year. As a founder of the Mid-Century Modern League, I can’t tout it enough as a resource for mid-century home owners.  It is an endless source of inspiration and answers, fostering a deep sense of community among its readers.

As a broker specializing in mid-century and “period-perfect” vintage homes, I’m proud to count the editors of Atomic Ranch Magazine as some of my first and favorite clients. If you too, are interested in mid-century properties, contact me for a chat or check out my picks of the week.

Alyssa Starelli
503-888-1362 cell
alyssa@livingroomrealtors.com
www.aly-star.com